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Giovanni Cardenales, also known as Bxlyfe, is a highly esteemed Puerto Rican photographer originating from the Bronx, New York. Renowned for his extraordinary talent in capturing lifestyle photographs, Giovanni masterfully distorts the perception of his images, transporting his subjects into his own meticulously crafted visual realm. While his diverse portfolio encompasses a wide array of subjects, including concert photography and portrait photography, he is particularly celebrated for his mesmerizing lifestyle photography.

Giovanni transcends the traditional role of a photographer, emerging as a true visionary. He intricately combines mixed media elements, seamlessly blending fire, paint, and other materials to create entirely new worlds. His expertise extends to videography, where his captivating and engaging narratives leave an indelible mark on his audience.

Throughout his illustrious career, Giovanni has collaborated with an impressive roster of clients, including New Balance, Adidas,The Northface, JID, Wiz Khalifa,John Legend, Teyana Taylor, the Clermont twins, Bas, Rico Nasty, Joey Badass, Lil Yachty, Cordae, Tay Keith, and many more. His innovative approach and unparalleled artistry continue to push the boundaries of visual storytelling.

bxlyfe@gmail.com
Bronx, NY